Forget the URL, Nab the Keyword!

Saw this today : Japan: URL’s Are Totally Out

Apparently, rather than advertise a URL, many ads in Japan are presenting a few choice keywords to search on.

With a decent URL harder and harder to find, and the rise of metadata, it makes a lot of sense.

It also makes sense if the use of the search can perpetuate a positive and high ranking for the right destination. Built-in rankings, baby!

It opens the question tho, with the highly competitive keyword mongering that corporations are involved in, would this work in the US?

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2 responses to “Forget the URL, Nab the Keyword!

  1. Interesting to know.

  2. You could certainly see your skills within the article you write.
    The arena hopes for more passionate writers like you who aren’t afraid to mention how they believe. At all times go after your heart.

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