Saw this today : Japan: URL’s Are Totally Out
Apparently, rather than advertise a URL, many ads in Japan are presenting a few choice keywords to search on.
With a decent URL harder and harder to find, and the rise of metadata, it makes a lot of sense.
It also makes sense if the use of the search can perpetuate a positive and high ranking for the right destination. Built-in rankings, baby!
It opens the question tho, with the highly competitive keyword mongering that corporations are involved in, would this work in the US?